But this is where it gets weird. It is very possible for hits that are languishing on ACR to reset themselves. The rule says that if your growth in streaming numbers exceeds the market by 25%, and provided you are within three years of release, then on the following week’s chart your ACR status is reset. The rule is there to ensure tracks which were minor hits first time around aren’t penalised unfairly and are given a second bite at the cherry. It was actually changed two years ago, reducing the threshold by half when it turned out precious few singles ever made the grade.
But this year the reset rule has come into play several times, it becoming more and more common for labels to stir the pot with new versions or new ways to hook people into a long-running track. This has however only served to highlight the problem with the one week delay to matters. Your chart reset only takes place the week AFTER you’ve gone viral again, by which time the impact is lost.
So this is probably why this week Official Charts exercised their discretion and waived the weekly delay, re-promoting Heat Waves to full chart status midweek and causing what appeared to be a seismic leap in the performance of the hit from one day to another. And in writing the analysis for Music Week this week I totally failed to spot this has happened. Foolish me thinking the charts would stick to their own rules. Heat Waves was indeed listed in the datafile as being calculated at the full streaming ratio, but confusingly was also marked as being eligible for a reset next week.
That’s my excuse for not noting and I’m sticking to it.
They also did the same with the BTS track Butter allowing the full impact of the new Megan Thee Stallion remix to be felt.
So my assertion that Heat Waves had actually been streamed enough to be Top 3 without the handicap was completely wrong, an error which alas there was no opportunity to correct. The track’s surge to No.18 was indeed its true chart position.
The Glass Animals single is set to rise still further next week. Meanwhile, we wait to see what changes will be made to the reset rule. The fact that Official Charts are overriding it may be a tacit admission that it just doesn’t work in quite the way it was originally intended.