Look, I don’t always predict things correctly so I’m going to wallow in it when I do. Because the situation I anticipated four weeks ago has indeed come to pass.
At the precise moment that long-running No.1 smash Bad Habits moves into what Official Charts like to call Accelerated Decline, Ed Sheeran’s brand new track Shivers arrives to take its place at the top of the charts.
Why do I think this was deliberate? Because the man has form when it comes to this kind of thing. Back in December 2017 the already long-running hit Perfect was meandering its way up the charts but had become stranded at No.4, only for the release of a new Beyonce duet version, swiftly followed by a third with Andrea Bocelli, pushed the track almost effortlessly to the top of the charts where it remained until just after Christmas.
They know exactly how important chart positions are, and this way they have managed to create a situation where Sheeran may well loiter at the top of the charts until the album itself is in the shops.
Shivers deserves to be at the top though, a track distinctively different to its predecessor but which is another fabulous pop record. According to the singer himself it was a toss-up as to whether or not it became the lead single, the decision to go with Bad Habits taken very late in the day.
The stats for the single are impressive. 9,180 physical copies were sold along with 6,265 downloads while the track was streamed 5,540,000 times to take its total chart sales to 59,181.