We begin this week with a short (I hope history lesson).
In summer 2019 Official Charts tweaked their rules slightly, reducing the threshold for a single to qualify for an automatic ACR reset from a streaming increase of 50% plus market variance down to 25% plus market variance.
The tiny flaw in this only became apparent in the first week of 2020 when the usual collapse of the singles market (as Christmas streamers went away) meant that any track enjoying a 9% jump in its streams over the previous week would qualify. And a large number of long-standing chart hits did so, resulting in a Week 2 chart that was, by and large, a flashback to the previous autumn.
So last year they did things a bit differently, suspending the automatic reset process in Week 1 but instead inviting labels to nominate tracks they were intending to work a bit more in January. This notably propelled tracks by Dua Lipa and Tate McRae back into the Top 10.
This year the problem would not have been quite so pronounced, the market actually “only” shifting down 9% compared to last week (although anything more than 2% is very unusual normally). That would still have meant anything with a 16% jump in streams would get a reset but I believe nominations were instead opened once more.
The most prominent beneficiary of that? Easy On Me
by Adele which rockets back to No.1 from the very bottom end of the Top 40. I went over all the statistical implications of that in the main Chart Watch
piece at the weekend, so there is little need to duplicate matters here, suffice it to say that after effectively having its run at the top cut short by the Ed and Elton Christmas single, Adele’s epic resumes its No.1 run with an 8th week at the summit.
Justice served or an act of cynicism? You decide, particularly given it comes at the exact same moment that her label announced that Oh My God is now the next single from 30 and will get its own video.