Ed Sheeran is a past master of the re-version. He practically invented the stunt jump-on with his competing versions of Perfect (featuring Beyonce and Andrea Bocelli respectively) which almost certainly contributed to the song becoming the 2017 Christmas No.1 with ease.
Now he’s done the same thing with his current hit single Bad Habits, releasing a Fumez The Engineer remix which effectively replaces his entire vocal with duelling rhymes from Tion Wayne and Central Cee.
That’s had a dramatic impact on his sales form, propelling Bad Habits back up to its highest levels in over a month. Its eighth week at No.1 sees its streams go back to just under 11 million and its total chart sales reach 87,324 meaning the chances of anything else replacing the song at No.1 any time soon are slimmer than before.
But there’s a twist in the tale. Ed this week announced plans for an October release of a brand new album = (Equals), an as-yet-unnamed new single at the start of September but ALSO dropped a new teaser track, the melancholic ballad Visiting Hours. So the great Ed vs Ed battle has actually come upon us far earlier than I suggested in Music Week this week.
How is the titanic tussle going so far? Check out the midweek teaser update at the bottom.