Remember a few weeks ago I wondered out loud at what point Ed Sheeran will wake up to the fact that he is badly overexposed and feel the need to vanish from sight for a little while so that we can all miss him properly?
Well this week is perhaps a good example of just how ubiquitous he presently is.
We are all familiar (surely) with the prevailing chart rule preventing any act from having more than 3 tracks on the Top 100 at any time (Beyonce is going to fall foul of that this week, Harry Styles has been crashing into it for some months). Well, technically the rule refers to no more than three charting tracks as “primary artist”, with the inference that you can actually have more chart singles if you are simply a co-credited guest star. Official Charts defines “primary artist” not so much as the first named on the credits but by checking whose label has put the song out. If a single is released by the label you are signed to then bingo! You are the primary artist. Only if both (or more) artists credited on a track are on the same label does this become discretionary, and the label is asked to nominate who “owns” the single.
This week this “guest artiste” loophole is widened to its largest ever extent as Ed Sheeran became the first act since the rules were introduced just over five years ago to feature on seven simultaneous Top 100 singles.
They are the three where he is the primary (solo) artist:
Bad Habits at No.41
Shivers at No.50
2Step at No.57
But he is also the credited guest star on:
For My Hand by Burna Boy at No.32
Are You Entertained by Russ at No.47
Peru by Fireboy DML at No.51
Bam Bam by Camilla Cabello at No.64
I guess we should be thankful that only one of them is in the Top 40.